MyLeaky Login

Join the largest Harry Potter Social Network on the Web! | FAQ

In the News

OotP Tie-In Products to "Skew a Little Older"

OotP Film
Posted by: sue
June 29, 2006, 11:28 AM

In a recent article for Retailing Today, Warners Brothers spoke about their plans for the tie-in products with the release of the upcoming Harry Potter and the Order of the Phoenix. They said they are moving away from some of the earlier types of traditional toys and will be making some changes in merchandising with this new film.

"Over at Warner Bros., Batman is in between films but that's not the case for Harry Potter. The fifth film in the series--"Harry Potter and the Order of the Phoenix"--is due out in 2007 and will feature a revamped licensing program.

"We signed the same partners for the first two movies and did the same for the third and fourth so we're starting anew again," said Karen McTier, evp of domestic licensing and worldwide marketing for Warner Consumer Products. "Harry is getting older so we're going to skew a little older with this program. Instead of traditional toys we're going to focus on collectable toys and we'll skew older in apparel, as well."

Harry Potter and the Order of the Phoenix will be released next year on July 13, 2007.

Previous Article | Next Article Browse all Recent OotP Film News

You must be logged in to MyLeaky to comment. Please click here to log in.

Finding Hogwarts
PotterCast Interviews Jo Rowling! Click here to Listen! The Books Everything...Half-Blood Prince...and the rest of the HP Films Leaky Apps

Guess That Book

The thin man stepped out of the cauldron, staring at Harry... and Harry stared back into the face that had haunted his nightmares for three years. Whiter than a skull, with wide, livid scarlet eyes and a nose that was flat as a snake's with slits for nost

Learn to knit your own 'Weasley Sweater'. Learn to brew your own 'Butterbeer'. Find out how at Leaky Crafts!

Scribbulus Essay Project

Issue 28 - Aug. 2014

Scribbulus is THE place for Leaky Cauldron readers to submit their essays and opinion pieces!
See more over at Scribbulus!