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Scholastic and a Decade of Harry Potter

Posted by: sue
December 15, 2009, 12:19 PM

As the year draws to an end, Scholastic, US publishers of the Harry Potter novels, have a reminder for us today of the remarkable decade that was, and the amazing impact of the Harry Potter series by J.K. Rowling. The sales figures are staggering, but as publisher Arthur A. Levine and VP of Scholastic reminds us, the true magic has been in the reading:

"What the numbers leave out is the singular experience that so many young people had of actually growing up WITH a literary character, which had never been done before. "Kids who began reading Harry Potter when they were in elementary school, finished Harry's story as they finished major life milestones in this decade. And they took with them not only a deep experience of the pleasure a book can bring, but a validation of hopefulness that one's actions matter more than one's circumstances, and a message that truly love does conquer all."

As a recap, the following is a list of some of the milestones the series (and we fans) have seen these past years:

(All sales figures are U.S. only)

July 8, 2000 -- 3.8 million - the record-breaking initial print-run of "Harry Potter and the Goblet of Fire."

July 11, 2000 -- 3 million - copies sold in the first weekend from the release of "Harry Potter and the Goblet of Fire," breaking all publishing sales records.

March, 12, 2001 -- Release of "Fantastic Beasts and Where to Find Them" and "Quidditch Through the Ages" with net proceeds to benefit Comic Relief, UK.

June 21, 2003 -- 6.8 million - the record-breaking initial print-run of "Harry Potter and the Order of the Phoenix."

June 22, 2003 -- 5 million - copies sold in the first 24 hours following the release of "Harry Potter and the Order of the Phoenix," breaking all publishing records.

July 16, 2005 -- 10.8 million - the record-breaking initial print-run of "Harry Potter and the Half-Blood Prince."

July 17, 2005 -- 6.9 million - copies sold in the first 24 hours following the release of "Harry Potter and the Half-Blood Prince," breaking all publishing records.

June 14, 2006 -- Scholastic's Kids and Family Reading Report reveals that 76% of parents say reading Harry Potter has helped their child do better in school.

August 1 & 2, 2006 -- 2 sold-out nights of "Harry, Carrie & Garp." J.K. Rowling, Stephen King and John Irving read and answered questions for fans at Radio City Music Hall, benefiting Doctors without Borders and The Haven Foundation.

June 4 - July 20, 2007 -- 40 libraries across the country visited by the Knight Bus where fans were invited to share on video their thoughts and feelings about the Harry Potter Books.

July 21, 2007 -- 12 million - the record-breaking initial print-run of "Harry Potter and the Deathly Hallows."

July 22, 2007 -- 8.3 million - copies sold in the first 24 hours following the release of "Harry Potter and the Deathly Hallows," breaking all industry records.

August 2, 2007 -- 11.5 million - copies sold in the first 10 days following the release of "Harry Potter and the Deathly Hallows."

October 15-19, 2007 -- 2,000 - books signed by J.K. Rowling at each of four free events on the Open Book Tour, where J.K. Rowling read, from "Harry Potter and the Deathly Hallows" and answered questions at the Kodak Theater in Los Angeles, the New Orleans Convention Center and Carnegie Hall in New York City.

June 11, 2008 -- Scholastic's Kids and Family Reading Report finds that 74% of kids say reading Harry Potter made them interested in reading other books.

September 23, 2008 -- 7 1/2 hours - spent by hundreds of fans reading aloud J.K. Rowling's first book, Harry Potter and the Sorcerer's Stone in its entirety at Scholastic's "Cover to Cover" event in celebration of the tenth anniversary of the book's publication.

December 3, 2008 -- Scholastic releases "The Tales of Beedle the Bard" to benefit the Children's High Level Group, a charity co-founded in 2005 by J.K. Rowling and Baroness Nicholson of Winterbourne, MEP to make life better for vulnerable children.

September 20, 2009 -- 228 - weeks Harry Potter spent on The New York Times bestseller list.

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545 Points


Posted by Nicci Weasley on December 15, 2009, 12:45 PM report to moderator
580 Points

If I ever have kids I plan on reading them the Harry Potter books, hopefully they will pass it on to their children as well!!! Great Job to JK Rowling and the Harry Potter Series!

Posted by Rosie016 on December 15, 2009, 12:56 PM report to moderator
1067 Points

Yay! What a great decade. :)

Posted by eiVega on December 15, 2009, 12:57 PM report to moderator
171 Points

i just got hit with a tiny bit of nostalgia! I, like so many others, was in junior high when I first read the books and they carried me all the way to college! This is a fantastic look back on a series that has changed my life.

and I plan on reading them to my children as well, Rosie!

Posted by cosmo409 on December 15, 2009, 01:00 PM report to moderator
3048 Points

And what a fantastic decade it has been! Thank you, Rowling and Scholastic, for giving us this tremendous series that has so affected and influenced our lives.

Posted by Kirk on December 15, 2009, 01:10 PM report to moderator
1481 Points

wow Its been 10 years ??? I am only 13 Time flys by fast

Posted by Mew5645 on December 15, 2009, 01:32 PM report to moderator
683 Points

A truly amazing decade! reading this gives such a nostalgic feeling,it’s so hard to believe there’ll be no more midnight releases…

Posted by xxIBelieveInNarglesxx on December 15, 2009, 02:01 PM report to moderator
40 Points

I’ve actually started reading the series to my unborn baby. He or she will come into the world loving the characters…

Posted by donaldo ballurias on December 15, 2009, 02:33 PM report to moderator
218 Points

I can’t believe all 7 Harry potter books are done. ;[

Posted by Elderwand103 [FTC!] on December 15, 2009, 03:20 PM report to moderator
1166 Points

Wow! HP really has accomplished so much for being such a young literary masterpiece.

Posted by JessSnape on December 15, 2009, 03:22 PM report to moderator
28416 Points

The way the books appealed to all age groups, families reading the books and talking about them. Going to midnight openings to buy the books as soon as possible, seeing people on trains and buses absorbed in the Harry Potter books. Midnight showings of films. Wizard Rock. The series has had an incredible effect, beyond anything else I can think of.

Posted by moglet [ITC!] on December 15, 2009, 03:40 PM report to moderator
245 Points

All the facts are not amazing considering J.K. Rowling created characters and a magical world that seems so real. I can’t wait to read the next book that she writes no matter what it is about. J.K. could make watching paint dry an interesting read.

Posted by hrhgnl on December 15, 2009, 04:10 PM report to moderator
1373 Points

We all will miss it! The magic feeling created by books and films… But Jo will definitely write something else. In “One year of life” she said that she was writing and then, on twitter…. We’ll hope))) And 10 years that’s a lot! Thanx to Scholastic!)))

Posted by Pollytomat on December 15, 2009, 04:17 PM report to moderator
1925 Points

Was watching hp6 in class today and it reminded me on just how genius and creative hp is (not that i need much reminding). i be surprised if there is any other book/series that could be just as creative!! :)

Posted by Parkinsonpansy on December 15, 2009, 04:41 PM report to moderator
427 Points


I love Arthur’s statement. So true.

Posted by Olivia on December 15, 2009, 05:10 PM report to moderator
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